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Increase in Marketing Automation
Rise in
Customer Engagement
Improvement in Business Inquiries

The Client

Originally started as an individual operation, A Leading Steel Processing Enterprise is now widely known for steel processing and fabrication. The firm has manufactured components for ships, bridges, embassies, skyscrapers, racetracks, and the Pentagon. Founded (as Metal Master) in 1989, the Leading Steel Processing Enterprise is family-owned and -operated.

The Challenge

We were tasked with the development and design of a rebranding solution for the Leading Steel Processing Enterprise. We-also created an automated marketing service with consistently delivered, synergistic marketing and branding for the steel processor and fabricator.

Solutions Provided

  • Rebrand of the existing site, highlighting strengths of their processing and fabrication operations.
  • A knowledge database optimized to generate new and repeat business.
  • An intuitive marketing automation solution focused on promoting customer engagement.
  • A real-time dashboard to track over 15 automation metrics, bolstering performance, and enabling effective remediation.

Brand Impact

  • We rebranded the company's online presence and increased customer engagement by 40%.
  • Our marketing automation campaign revamped the marketing engine increasing its effectiveness by 100%.
  • Our social media campaign helped increase repeat business for the client by 8% in a month.
  • Our user acquisition strategy increased the quality of relevant business inquires by 12%.

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